Skates on the Bay in Berkeley, California held a promotion offering live music on Friday evenings. Skates was part of the Restaurants Unlimited portfolio, so some campaigns were also advertised to email subscribers of other Bay Area restaurants.

Campaign deliverables included a lobby sign and check presenter for Skates and an email banner used for marketing to all regional subscribers. The check presenter was double-sided, so one side advertised the live music promo and the other side advertised weekend brunch at Skates.